Are You Connected? Social Media IS Worth Your Time!
May 15th, 2012
Only a few years ago we all thought that tweet was what birds did, a post was something that the telephone lines hung on for the birds to tweet and feed was what we put in the cute containers to attract birds to our yard. Today Social Media uses these words, and many others, to keep people connected with items of interest.
In the Automation Industry social media went from a way to find a job to this galactic information source that we use to chat about issues, market our products, find solutions to solve problems, oh yea, and look for a job. There is, however, one problem with social media, anyone from anywhere can post their opinions regarding the topic of the day. The cool thing is that, like Wikipedia, the industrial automation family does not hesitate to correct, interject and influence to maintain the integrity of the information. Others who tweet, own discussions, manage groups and have blogs can police their account and control what comments are allowed on the site. I delete a couple hundred spam and unrelated comments on this blog each month.
Most automation manufactures and service providers have blogs and forums to share the latest news, technology guidance or educational offerings (webinars, podcasts, technical briefs, etc.). The most popular and fastest growing social media tool used by automation professionals is LinkedIn. Twitter is also popular with us techies some as well as FaceBook, Google+ and other popular sites.
I originally created a LinkedIn account as an early adopter. It was cold, dark and lonely in that space, therefore I did not use LinkedIn, neither did my all 5 of my connections. After a seminar on Social Media by Marketing Goddess, Sheri Worthington I opened a new account and now visit LinkedIn daily. There are several levels of LinkedIn accounts including a FREE account which most people use. I currently have upgraded to a premium account with additional benefits. In addition to general contact activity I also subscribe to 23 LinkedIn Groups that engage in topics that interest me. Most of these groups have very active discussions, debates and educational tips and tricks. Here are a few groups that I participate in:
Social Media is a valuable resource if used effectively. To see if Social Media adds any value or Zen to your life schedule about 30 minutes / day for one week and see if you realize any benefits for you or your business.
Hanson’s Treatment of Time: There are never enough hours in a day, but always too many days before Saturday.
















